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Free shipping on orders over $75Season sale — up to 50% off selected styles30-day free returns, worldwideNew arrivals dropped every Thursday

Autumn / Winter

Fashion

Quiet tailoring, heavy wool and pieces built to outlive the season.

Model in a camel wool coat and wide trousers
Free

Free shipping

On every order over $75, delivered worldwide.

30 days

Easy returns

Free returns and size swaps within 30 days.

Studio

Styling help

Message us for fit and sizing before you order.

Secure

Safe payment

Card, wallet and cash on delivery — all protected.

Just landed

New collection

Small runs, restocked rarely.

Belted cotton trenchNew

Belted cotton trench

Water-resistant twill, relaxed fit

$189.00

Longline quilted coatNew

Longline quilted coat

Hooded, recycled down fill

$245.00

Cropped leather jacket-15%

Cropped leather jacket

Lamb leather, silver hardware

$320.00

Ribbed knit co-ord

Ribbed knit co-ord

Soft merino blend, two pieces

$135.00

There is plenty more in the shop

Browse the full collection, filter by category and add to your bag.

Shop everything
Up to 50% off across the store
Up to 50% off

Season sale

Up to 50% off across the store

Hundreds of styles reduced for women and men — sizes go quickly, so pick yours early.

Build the everyday edit
Edit

Styling

Build the everyday edit

Three pieces, a bag and a pair of boots — everything else in the wardrobe works around them.

Reviews

What customers say

The trench arrived in two days and the fabric is far heavier than the price suggests.
Hannah L. · Verified buyer
Swapped a size on the knit co-ord — free, and the new one shipped the same afternoon.
Omar R. · Verified buyer
Third order this year. Fit guides are accurate, which is rare online.
Elena V. · Verified buyer

Why shop with us

Everything sorted, start to finish

Order tracking

Live tracking from our warehouse to your door.

30-day returns

Free returns and size swaps within a month.

Fit guarantee

Not the right fit? Full refund, no questions asked.

Secure payment

Card, wallet and cash on delivery — all protected.

Get 10% off your first order

Early access to new arrivals, restock alerts and subscriber-only prices.

One email a week. Unsubscribe any time.

CHOOSE

CHOOSE — womenswear, menswear and accessories. Free shipping over $75, 30-day returns and worldwide delivery.

Visit

42 Wigmore Street, London

hello@choose.example

+44 20 7946 0101

Hours

Mon – Fri · 10:00 am – 7:00 pm

Saturday · 10:00 am – 8:00 pm

Sunday · 12:00 pm – 6:00 pm

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